[LT]LARRY THORPE
HomeAboutTrack RecordBuilding NowContact Start a conversation →
CASE FILE 01 // FOUNDER · MANUFACTURING · 4 YEARS
Foxhole Armor

Built a direct-to-consumer ballistic armor company in a constrained manufacturing environment — from zero, under real material and capital limits.

$2M+
REVENUE GENERATED
4 yrs
OPERATIONS RUN
National
CUSTOMER BASE
In-house
MFG + DISTRIBUTION
01 // THE OPPORTUNITY

When civil unrest disrupted supply chains, demand for civilian body armor surged — and the industry was slow to respond. Backorders stretched for months. Customers lacked transparency.

The opportunity wasn't hype. It was disciplined execution.

02 // THE BUILD
▸ Launched a direct-to-consumer armor brand
▸ Navigated a 28-week industry backlog
▸ Built fulfillment and production workflows
▸ Operated inside real material and supply constraints
Foxhole Armor plate carrier, in-house production
Foxhole Armor product detail
03 // PRODUCT STRATEGY

Positioned for civilians — not law enforcement.

▸ Designed for civilians, priced for preparedness
▸ Lifetime durability
▸ Anti-frag included on every chest plate sold
▸ Side plates included — real protection is 360°
Trade-show promo ↗ Influencer marketing ↗ Marketing materials ↗
03.5 // THE PRODUCT, DOCUMENTED
Foxhole Armor product documentation Foxhole Armor product documentation Foxhole Armor product documentation Foxhole Armor product documentation

Independent ballistic testing documentation available upon request. All records →

04 // CURRENT STATUS

Paused by capital, not by demand.

Foxhole Armor reached $2M+ in revenue as a founder-led operation. Following a personal injury and capital constraints, production was paused. The brand, supplier relationships, manufacturing framework, and customer demand data remain intact.

Private-equity participation
Strategic partnerships
Acquisition or structured restart

The foundation exists. The next phase depends on alignment and capital.

← All case files Next: JoeOnTheMove →

Where to next?

HIRE ME
Do you have a problem worth solving?

My focus is on the current build — but for the right problem, I take on select consulting and leadership engagements.

Start a conversation →
COME SEE WHAT'S NEXT
Something big is being built.

CIS is live, raising seed, and just getting started. Come hear the story — and if it grabs you, join me for the ride.

Building now →